WHERE
IDEAS
BECOME
FORM
Four territories, one pair of hands. Most jobs cross two or three of them — which is why the logotype, the animation of it and the object it becomes end up looking like they belong to each other.
Art direction · Brand identity · Graphic design · Event identity
How a whole thing looks before anyone opens a file, and every piece that carries it afterwards: the logotype, the posters, the menu, the record sleeve, the image of a night.
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Motion design · 3D / CGI · Animation · Broadcast graphics
Logotypes modelled as real objects and turned through light. On-air animation built to hold its own against live footage, and CGI that behaves like something you could pick up.
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Sculpture · Resin printing · Hand finishing · Short runs
The part almost nobody else offers: the model leaves the screen. Printed in resin, cured, sanded and painted by hand — objects, drinkware and short production runs that arrive in a box.
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Music production · Mixing · Mastering · Mentoring
Production, mixing and mastering for electronic music, and one-to-one teaching in any of it. Fifteen years behind a pair of turntables is why the music work reads from inside the scene.
Start a brief about thisMADE BY
HAND AND
MACHINE
Objects that leave the screen. Sculptural pieces and drinkware developed from digital models, printed, finished and detailed by hand in the studio.
LOOK
CLOSER
A photograph flattens a surface. Turn the piece under light instead and the real work shows — where the form catches, where the seams closed, where the hand went in after the machine stopped.
- 01Modeled
Form resolved digitally, detail built in at scale.
- 02Printed
High-resolution output, oriented for the finish.
- 03Finished
Sanded, sealed and detailed by hand in the studio.
ONE IDEA.
MANY
MEDIUMS.
One idea can become an identity, a film, a 3D world or an object you can hold. Tell us which part you need.
Start a ProjectPIECES
MADE
TO ORDER
Sculpted, printed in resin and painted by hand in the studio. The catalogue versions you can buy outright; anything else — another colour, another size, a name on the base — starts with a conversation.
TELL US WHAT YOU NEED, NOT WHICH SERVICE
You have a record to release.
Cover artwork, a label identity that holds across a catalogue, a visualiser for the release and the vinyl itself — developed together, so the record arrives looking like one hand made it.
- Cover artwork
- Label identity
- Visualiser
- Vinyl artwork
You have a night to announce.
The name given an image, a poster series that holds at thumbnail size, animated flyers, and the visuals for the room itself.
- Naming and image
- Poster series
- Animated flyers
- Room visuals
Your brand needs to move.
Logotypes modelled as real objects and turned through light, on-air animation built to hold against live footage, titles and loops for broadcast and social.
- Logo in motion
- On-air animation
- Titles and loops
- Social cuts
You want an object people can hold.
A digital model taken all the way out of the screen — printed in resin, cured, sanded and finished by hand. Objects, drinkware, sculptural pieces and short production runs.
- 3D model
- Resin print
- Hand finishing
- Short runs
TWELVE YEARS
BETWEEN
DISCIPLINES
Denso Creative Studio is an independent practice led by Carlos Medina, working in Madrid since 2013 across graphic design, art direction, motion, 3D and music.
Most studios hand a project between specialists. Here the same person draws the logotype, animates it, models it in 3D and prints it — so a record sleeve, its visualiser, the club poster and the object on the merch table come out of one hand, and look like it.
Trained in graphic design at Instituto de Diseño de Caracas and in motion graphics at LCI Barcelona. Fifteen years behind a pair of turntables, which is why the music work reads from inside the scene rather than about it.
ELECTRONIC
MUSIC
PRODUCTION
The studio works in sound as well as image. Production, mixing and mastering for electronic music — and one-to-one teaching in any of it.
LET'S
CREATE
TOGETHER
Tell the studio what the job is, roughly what it has to do, and when it has to be there. No brief is too rough to send — the shape of it is usually enough to answer.
Carlos Medina
Madrid, Spain
Answers the form personally