Case study
Motion Graphics
3D design · On-air animation · Broadcast graphics · 2026
The brief
Build the on-air moments for a poker show streamed live on YouTube to a large audience. A broadcast graphic has to land in seconds, over footage nobody controls, and read on a phone as clearly as on a television.
The approach
The logotypes are modelled as physical objects rather than drawn flat — a gold bar for the anniversary badge, chrome and glass for the GG Poker sting — and then turned through the light. Real material behaviour is what makes a graphic hold its own against live camera footage.
The outcome
Animations aired on the live broadcast. Commissioned through a collaborator working directly with the show.