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Mr Ollie Burgers · A Coruña

Mr Ollie

Brand identity · Logotype · Custom lettering · Menus · Packaging · Signage · Merchandise · 2024

The brief

A new burger restaurant in A Coruña opening with no history behind it, and needing to look like it had been on that street for years — legible from across the road on the sign, on a greasy wrapper, and at thumbnail size on a phone.

The approach

The name is the dog, so the dog is the mark: a border collie drawn by hand inside a circular seal, in the American diner tradition. The whole system is locked to two inks — cream and crimson — so anything can be printed anywhere without drifting. A script wordmark carries the warmth, the badge carries the authority, and the slogan does the talking: Simple burgers, done properly.

The outcome

A complete system delivered and in use: exterior signage, printed and on-screen menus, greaseproof wrapping paper, sticker sheets and staff t-shirts — every piece off the same two inks, with the palette specified in CMYK and Pantone so the printer never has to guess. The restaurant has been open and trading in A Coruña ever since, with the identity in daily use.

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The Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panelThe Mr Ollie Burgers sign hanging over the street in A Coruña: the collie badge in red and cream on a lit circular panel